QR codes are a great way for local businesses to reach more customers. These small, square-shaped codes, when scanned with a smartphone, can lead to a variety of actions, such as sharing a website, viewing a promotional video, downloading an app, or making a purchase. By leveraging QR codes in their marketing campaigns, local businesses can gain more visibility, create more engaging experiences, and drive more sales. Here are seven tips to help local businesses get started with QR code marketing and maximize its potential. From developing a custom QR code to tracking the performance of QR code campaigns, these tips will help local businesses make the most of QR code marketing and reach more customers.
What is a QR Code?
A QR code is an abbreviation for “Quick Response” code. It is a type of barcode that can be scannable with smartphones and other mobile devices, without the need of downloading any application. These scannable, machine-readable graphics are used to exchange information between businesses and customers. QR codes can be used to share website links, product information, location details, contact details, directions to a business, etc. When a QR code is scanned, it can trigger different types of actions, such as sending an email, making a phone call, or launching a web browser. QR codes are commonly used for marketing campaigns, product information, and branding. For example, QR codes can be used to share a company’s contact details and location, provide directions to the business or provide more information about a product.
Benefits of QR Code Marketing for Local Businesses.
1. By creating and distributing QR codes:
Businesses can reach more customers and increase their brand visibility.
Other benefits of QR code marketing include the following:
2. More Customer Engagement:
Using QR codes will allow you to create more engaging experiences, which will lead to more customer engagement. This can be helpful for businesses that want to create more engaging experiences, such as museums or event venues.
3. Increased Brand Visibility:
QR codes help businesses increase their brand visibility and drive more sales by enabling customers to quickly access information about their products and services, as well as directions to their locations.
4. Increased Website Traffic:
QR codes can also be used to drive more traffic to your website:
This can be helpful for local businesses, such as restaurants or retail shops, that want more people to find them online.
5. Improved Sales:
QR codes can be used to add special offers, links to discount codes, and product information, which can help to improve your sales.
Developing a Custom QR Code.
Before creating QR codes for your marketing campaigns, it’s important to understand that not all QR codes are created equal. In fact, not all QR codes will work well for local businesses. For example, you don’t want your QR codes to look too salesy, since potential customers may not be ready to buy from you yet. Instead of using a generic QR code, it is best to develop a custom QR code for your marketing campaigns. Creating a custom QR code will allow you to be creative and unique with your messaging, so you can stand out from the rest. It can also help to build brand awareness and increase customer engagement. It’s also important to make sure your QR codes are scannable by mobile devices. If your QR codes aren’t scannable, they won’t be helpful.
Creating a QR Code Campaign.
To create a QR code campaign, you first need to create a QR code. Once you have created your QR code, you can start to promote it. For example, you can print your QR code on your posters, flyers, and pamphlets, share it on your social media channels, publish it in your newsletters, or add it to your product packaging. You can also create a QR code wall or a mural, or create a sticker with your QR code. You can also create a custom URL or host a QR code contest and ask your audience to use your QR code to submit their entries. Once your QR code has been activated, it will start generating leads. You can track the performance of your QR code using a tracking tool, such as Google Analytics.
Promoting Your QR Code.
Once you have created your QR code, you can start to promote your QR code. Some ways to promote your QR code include:
Create an Ad:
Create an ad that features your QR code and includes a call-to-action.
Host a Contest:
Host a contest that asks your audience to use your QR code to submit their entries.
Include Your QR Code on Your Materials
Include your QR code on your posters, flyers, pamphlets, newsletters, etc.
Add Your QR Code to Your Social Media Profiles:
Add your QR code to your social media profiles, such as your Facebook page or Twitter profile.
Share Your QR Code on Your Blog:
Share your QR code on your blog and encourage your readers to scan it.
Tracking Performance of QR Code Campaigns.
Once you have created your QR code campaigns and started to promote your QR code, you can track the performance of your QR code campaigns using a tracking tool, such as Google Analytics. You can also use other tools, such as ZBar, to track the performance of your QR code campaigns. By tracking the performance of your QR code campaigns, you can better understand how they are performing and make adjustments to improve their performance. You can track the following metrics to better understand the performance of your QR code campaigns:
Imported Data:
Imported data are the values that are entered into your QR code. This data is used to understand how many people have scanned your QR code and what actions they took after scanning it.
Scans:
Scans are the number of times your QR code has been scanned.
Imported Actions:
imported actions are the actions that people took after scanning your QR code.
Unique Scans:
Unique scans are the number of people who have scanned your QR code.
Best Practices for QR Code Marketing for Local Businesses.
When it comes to QR code marketing for local businesses, there are a few best practices to keep in mind. Here are a few tips to help you make the most out of QR code marketing.
Make Sure Your QR Code is Scannable:
Your QR code must be scannable by mobile devices to be useful. If your QR code isn’t scannable, it isn’t useful. This means that your QR code must be in the correct format, with correct coloring and contrast.
Include Actionable Information:
Make sure to include actionable information in your QR code. This means that your QR code should provide information that is useful to your customers and is directly related to your products or services. For example, you can use your QR code to provide directions to your store, product information, or even special offers.
Create a Custom QR Code:
When creating your QR code, it is best to create a custom QR code. This means that you should create a QR code that is unique and creative.
Promote Your QR Code:
After creating your QR code, you should promote the QR code. You can do this by adding your QR code to your printed marketing materials, social media profiles, and blog posts. You can also ask your customers to scan your QR code to get more information.
Conclusion.
Now that you know what a QR code is and what benefits QR code marketing offers, it’s time to start leveraging this technology for your local business. Creating a QR code requires some upfront effort, but it pays off by increasing brand awareness, boosting sales, and attracting more customers. To make the most of this technology, you’ll need to follow a few best practices, like making sure your QR code is scannable and includes actionable information. When you do, you’ll notice an increase in customer engagement and sales in no time.
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Author: Ing. B. Fletcher, Principal Consultant (Analytics) at Compumagick Associates
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