The modern attention crisis hitting dealerships Dealerships are spending more on advertising than ever and getting less back. People today are exposed to somewhere between 6,000 and 10,000 ads every day, yet they remember roughly the same number of ads they did decades ago. That disconnect is the root of a conversion collapse: ad costs climb, conversions fall, and an …
As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together!As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together! Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you …
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the …
One of my favorite things to do on my personal website is to dig into web analytics. One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell …
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software …
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in …
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of …
When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address? When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for …
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. …
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural …