23 ChatGPT Prompts Marketers Should Use

ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential. ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential. Fortunately, I’ve compiled a …

How to Use Freebies to Optimize Your Lead Generation

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the first freebie I ever created and put out onto the internet: a free guide …

The Best AI Search Engines to Try in 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte …

Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper’s Head of Enterprise Marketing

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.” In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple …

How to Use Google’s AI Overviews for Search

I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had. I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to …

What is Digital Marketing: Everything You Need to Know

As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together!As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together! Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you …

How to Write Content that Generative AI Search Engines Will Cite, According to Experts

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the …